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The launch of NordVPN in Denmark
NordVPN launched its campaign in Denmark with influencers, generating over half a million views.
Introduction
NordVPN wanted to gain more visibility in Denmark, where private consumers and businesses should become more familiar with their services. PRFPS was contacted at the beginning of the campaign launch in Denmark to reach out to Danish influencers and entertainers who could highlight their services and offerings, as well as explain and emphasize the benefits.
Strategy
- Introduce NordVPN and their service to relevant influencers and content creators
- Create and launch social media strategies and campaigns tailored to the target audience
- Manage outreach and communication with selected media and influencers
- Ensure that NordVPN becomes one of the most preferred VPN services in Denmark
About
NordVPN is a well-established IT company specializing in providing VPN services for private users and businesses, and is at the forefront of the most advanced VPN service available. With coverage of up to 10 different devices at the same time, NordVPN offers internet security whether it is through the use of PC/Computer, Mac devices, tablets or mobile phones.
With support for various operating systems and devices, including Windows, macOS, Linux, Android and more, NordVPN ensures that you are safe on the internet, that your data is protected and that you can continue browsing without worrying about your location or IP address being visible.
NordVPN aims to emphasize its user-friendliness as well as compatibility with all imaginable devices, and opens up possibilities such as watching and streaming exclusive content on streaming services that are only available in limited countries and regions.
In connection with a larger effort and campaign launch in Denmark, PRFPS was contacted by NordVPN’s marketing department with the goal of finding public personalities, including content creators, influencers and entertainers, who would promote and highlight some of NordVPN’s services to their target audience and viewers.
Together with selected entertainers, we created campaigns, video entertainment and highlights in the form of livestreams and social media posts, which in a creative environment highlighted NordVPN and their services. The campaign has to date generated over 600,000 views in total across all involved content creators’ and influencers’ videos, posts and stories.
