More brand awareness for Dark Project

Introduction

Dark Project is a gaming brand based and located in Cyprus. With roots dating back to the early 2000s, Dark Project has had a clear goal: to design, produce and deliver gaming gear and equipment to professional gamers and hobby gamers.

With a product range within popular categories such as headsets, mice, mousepads and keyboards, Dark Project is a solid choice for many gamers looking for a reliable and high-quality gaming brand that can complement their gaming setup or add new products to it.

We have entered into a partnership with Dark Project and their influencer marketing department and distribution center FS Holding to ensure that Dark Project receives the recognition, attention and market presence they have in other countries, but now in Denmark and the rest of the Nordics. In collaboration with our strategic partners, content creators and influencers, we are finding the right place for Dark Project and their products in the Nordic market while we have created a strategy to get popular blogs, forums, influencers and magazines to feature Dark Project and their products.

Strategy

• Become a strategic marketing partner with Dark Project to provide insight, awareness and knowledge to the Danish market, including buying patterns, behavior and new target groups
• Seek out and find new collaboration partners, including Nordic distributors who can help spread the message about Dark Project and their products, supporting and sharing their vision and passion
• Serve as a unique liaison and collaboration partner with their influencer marketing and distributor department for upcoming campaigns and announcements for exposure and promotion
• Approach Danish gaming webshops that can present and sell Dark Project’s products

About

Dark Project is a gaming brand that, since its beginning in 2001, has had a clear goal: to develop, design and deliver innovative gaming equipment and gear that is developed specifically for gamers, regardless of level – whether they are professional or hobby players -, who have requirements for their gaming equipment within the most popular categories such as keyboards, mice, headsets and mousepads, without having to compromise on price.

Dark Project has always worked closely with their target audience, which primarily consists of gamers at all levels, and has therefore developed their innovative gaming keyboards with the purpose of delivering mechanical keyboards that are optimized for intense competition, many hours of playtime and have a long lifespan.

Together with Dark Project’s influencer marketing department and distribution center we have a common goal of finding gaming webshops, influencers and content creators in Denmark and the rest of the Nordics who share the same vision and passion for gaming equipment as we do, namely to have some of the best and most innovative gaming equipment on the market, without having to compromise on price. Dark Project sells budget-friendly gaming equipment within the most popular gaming categories such as headsets, mice and mousepads as well as keyboards, which they are most known for, but they also have models for every price range.

Together we have a close dialogue and collaboration that ensures that Dark Project becomes more visible in the Danish and Nordic markets, as well as finding strategic partners and distributors who support and share the same passion for gaming equipment as Dark Project. We make sure to find gaming content creators and influencers within the gaming community who talk about their products, share knowledge, insight and answer questions about their products.