Market positioning for Floating Grip

Introduction

Floating Grip is a Danish-founded tech brand, created and established by Danish entrepreneur Stephanie Skov, who has a clear vision: to design streamlined computer accessories and cables for gaming enthusiasts who want a minimalist and classic setup where cables and wires are not visibly in the way.

In collaboration with PRFPS and the rest of the team at Ractic Group, we work closely with Floating Grip to ensure visibility among gamers, alongside influencer marketing campaigns and advertisements on platforms such as Instagram, Twitch, and YouTube, where gaming content creators highlight Floating Grip’s products.

Strategy

• Present Floating Grip’s products to relevant influencers and content creators within the gaming community
• Create and launch influencer marketing campaigns and advertisements in collaboration with local influencers
• Ensure increased brand and product awareness for Floating Grip and their products in Denmark and the remaining Nordic countries
• Identify new markets and potential collaboration partners that can strengthen Floating Grip’s products and brand

About

Floating Grip is a Danish company and tech brand, founded and established by Danish entrepreneur Stephanie Skov in 2014, with a clear mission and vision: to create streamlined and innovative accessory products for gamers, whether they use computers, handheld consoles, or gamepads. Without visible cables and wires, consoles, gamepads, and TV modules can be easily and seamlessly mounted on the wall in a modern and classic design.

Floating Grip is a unique and exceptional player in the market, offering innovative designs and products, and is among the only brands providing and selling solutions for gaming setups.

With a product assortment and portfolio ranging from cables to light strips, Floating Grip also offers wall mounts for popular consoles such as PlayStation models, Nintendo Switch, and Xbox models, all designed to hang on the wall without visible cables.

In collaboration with Floating Grip, we have built and created greater visibility among gaming enthusiasts who seek a clean, spot-on, and streamlined setup. Promotion, exposure, and coverage have taken place in cooperation with local gaming content creators who have put increased focus on Floating Grip’s innovative products, featured on platforms such as Twitch, YouTube, and Instagram.

PRFPS and the rest of the team at Ractic Group continue to act as a partner for new markets, new influencers, and content creators who can strengthen Floating Grip’s vision and products.