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Influencer review of smarthome products
Homblis smart products see the light of day in Denmark with the help of content creators on social media.
Introduction
Hombli wants to gain more visibility and brand awareness in Denmark, where we focus on Hombli’s smart home products as an alternative to more expensive solutions and other brands, in connection with launching influencer marketing campaigns and advertisements with relevant content creators who highlight and focus on Hombli’s innovative products on platforms such as Instagram and YouTube.
Strategy
- Identify and contact relevant influencers who can test and try out Hombli’s products in connection with a subsequent influencer marketing campaign on social media
- Launch online campaigns on digital platforms and channels that highlight Hombli’s user-friendly platform and app that support their products and vision
- Place increased focus on their smart home products such as doorbells, cameras, and lighting
- Communicate and brief influencers and content creators based on Hombli’s vision and mission regarding products, news, and brand identity
About
Hombli represents a broad product range and portfolio of smart home products, including outdoor lighting, doorbells with cameras, surveillance cameras and video, accessory products, and other home products such as robot vacuum cleaners, air purifiers, and lamps, which are supported and synchronized with smart apps like Google Home, Alexa, and Apple’s Siri, making Hombli a user friendly, easy, and transparent platform and app to use for private users and companies who want a smart and advanced home controlled by their mobile devices such as smartphones and tablets.
In online advertising, we launched campaigns in collaboration with local influencers and content creators in Denmark to spread the message about Hombli and the rest of the Nordic countries. Hombli aimed to launch and target Denmark as an easy and cheaper alternative to other smart home brands and products.
On Twitch livestreams, YouTube videos, and posts on Instagram and TikTok, influencers launched clear, attractive, and transparent campaigns that explained the ease of Hombli, with a primary focus on doorbells with cameras and outdoor lighting.
