Influencer campaign for Wooting

Introduction

Wooting is a Dutch tech brand that specializes in designing and developing innovative gaming keyboards with a focus on supporting passionate gaming with the best technology, including precise switches that register every movement.

With their launch and establishment back in 2015, Wooting has proven to be one of the most recognized and respected tech brands when it comes to premium gaming keyboards, which not only have the market’s most innovative technology but also have an exceptional passion with a vision to listen to the gaming community and create products that are made for gaming.

Together with Wooting we have launched online campaigns and ads in Denmark in collaboration with Danish influencers and gaming content creators who have promoted, mentioned and advertised Wooting’s innovative products, as well as ensured that Wooting has gained visibility and attention in the Danish market.

Strategy

• Launch influencer marketing campaigns in collaboration with relevant influencers and gaming content creators who can promote and talk about Wooting in the Danish market
• Ensure a consistent theme throughout campaigns and ads that support and share Wooting’s passion and vision for their products
• Place Wooting in and among the Danish gaming community, including social media, forums, blogs and reviewers who can highlight and talk about their products

About

Wooting has proven itself as a strong, competent and skilled player within the gaming environment and community in just a few years, and has been recognized as one of the best suppliers and brands that exclusively offer innovative mechanical gaming keyboards, which are specially designed and developed for ultimate gaming, optimal typing experience and groundbreaking technology that no one has been able to achieve or compete with.

Since its launch and establishment in 2015, Wooting has gained recognition among passionate gamers at both professional and hobby levels who were tired of traditional gaming keyboards that either did not live up to their price level or did not meet the player’s standard for competitions. This has been the entire core value and passion behind Wooting and also breaks through their slogan: Challenge the industry with us.

With a product range of a few models, Wooting does what they do best, namely focusing on their current models and products and constantly making sure to improve themselves each time and do it even better the next time, as well as ensuring to listen to the gaming environment and community.

In collaboration with Wooting’s influence marketing department, we have placed great focus on working with skilled Danish gaming content creators who have advertised, mentioned and promoted Wooting’s products on social media and used livestreams on platforms on YouTube and Twitch, as well as stories on social media on Instagram and TikTok.

The campaigns have been a starting point for promoting and making Danish consumers more aware of Wooting and their innovative products.