In-depth review of the new Kone XP

Introduction

In connection with the desire to place more focus on their popular gaming mouse, the Kone XP Air, Roccat and PRFPS are entering a collaboration that supports and strengthens Roccat’s passion, in cooperation with influencers who will test and review Roccat’s mouse and help increase attention on the model.

Strategy

• Identify and contact relevant influencers who are passionate about gaming to test and review Roccat’s gaming mouse, Kone XP Air
• Report, communicate, and collect reports and reviews across various platforms and channels, including Instagram, YouTube, and Twitch, to share back with Roccat for feedback
• Ensure that Roccat receives relevant and useful feedback and reviews from gamers who use gaming mice in their daily routines, either as professionals or as entertainers
• Maintain Roccat’s strong reputation and positive reviews of previous versions of the Kone XP Air mouse among gamers

About

Roccat is a recognized and respected tech and gaming brand from Sweden that, since its founding in 2009, has held a strong position in the Nordic gaming market as one of the most popular gaming brands, supported by their Kone and Vulcan lines, which have served as a high standard for gaming equipment in the region.

Roccat aims to place focused visibility on their gaming mouse, the Kone XP Air, which is a key product in their pipeline, and with support from gamers at all levels, Roccat and PRFPS are entering a collaboration to identify and contact relevant gamers and gaming content creators to test and review the latest generation and version of the Kone XP Air, alongside an influencer marketing campaign.

We launch and collect reports and reviews, which we communicate and deliver to Roccat, who wish to receive direct feedback from gamers – both professionals and hobby-level entertainers – to help further develop their products to an even higher and stronger standard.