Exclusive marketing partner for Sharkoon

Introduction

Sharkoon has a goal and vision to gain more visibility in Denmark and the surrounding Nordic countries, including Sweden and Norway. Sharkoon is a German gaming brand that specializes in designing, developing, and producing gaming equipment and products for gamers at all levels, including professionals and hobby players, and has since 2003 had a clear vision of being the gamers’ preferred choice when it comes to new gaming gear and products, without having to compromise on price.

With a product portfolio in popular categories including cases, power supplies, chairs, as well as accessories such as headsets, keyboards, and mice, Sharkoon is a great brand to start – or expand – with when it comes to gaming gear at a budget-friendly level.

In collaboration with PRFPS and the rest of the team at Ractic Group, we ensure that Sharkoon is properly positioned in the Danish and Nordic market, including among relevant influencers and content creators who have audiences, viewers, and followers interested in gaming.

It is through this collaboration that we aim to give Sharkoon greater brand awareness and make Sharkoon an even stronger player in the Danish and Nordic gaming market.

Strategy

• Introduce Sharkoon to the Nordic market, including to journalists, bloggers, forums, reviewers, and relevant gaming influencers and content creators
• Establish a strategic social media campaign that supports and strengthens Sharkoon’s already strong brand in Germany and the rest of the world, in order to increase visibility in the Nordics
• Present Sharkoon’s products and news to selected media outlets and influencers
• Position Sharkoon as a respected gaming brand in the Nordics, particularly within custom-built PC projects, as well as the go-to brand for gaming equipment in the Nordic region

About

Sharkoon is a well-established gaming and tech brand that, since its founding in 2003, has had a clear goal and vision of being the preferred brand for gamers when it comes to upgrading their current gaming setup or as a to-go brand for supplementing their existing setup. With a product assortment and portfolio covering everything within gaming equipment and products, including computer cases, chairs for both office use and gaming, as well as accessories such as mice, keyboards and headsets, Sharkoon is a unique gaming brand and a company that keeps the customer in mind when developing new gaming and computer products.

Sharkoon develops products that are tailored and designed for all imaginable purposes and needs, whether for many hours of office work, intense gaming at a professional level or demands for ergonomic products, including chairs and computer mice.

Sharkoon is a transparent, open and honest company that, with departments in various locations in Germany, frequently wins awards and recognition for their products for design, ergonomics and solid hardware.

In collaboration with Sharkoon’s influencer department, purchasing and sales departments as well as management, PRFPS and the rest of the team at Ractic Group have a close and ongoing relationship with Sharkoon, aimed at strengthening Sharkoon’s brand awareness in Denmark and the surrounding Nordic countries, as well as launching influencer marketing campaigns and generating media coverage in magazines and blogs to increase visibility for Sharkoon.

PRFPS acts as a strategic marketing partner in Denmark, identifying new markets and areas, as well as potential new collaboration partners.