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Erazer marketed through influencers
With influencer marketing, we focus on and draw attention to gaming equipment from Erazer.
Introduction
Erazer is launching a new gaming keyboard in their gaming division, which is operated by Medion, and it needs more visibility and promotion in Denmark. In collaboration with Erazer and Medion, we are launching a short influencer marketing campaign in cooperation with local content creators who will mention and highlight this new launch.
The campaign runs on social media platforms such as livestreaming platforms like YouTube and Twitch, as well as image and video platforms like Instagram and Twitch, which feature and discuss this launch.
Strategy
- Identify and contact relevant influencers and gaming content creators who will advertise and promote Erazer’s new gaming keyboard
- Establish and create social media campaigns on platforms such as Twitch, YouTube, Instagram, and TikTok that support Erazer’s passion and vision
- Create visibility and increase awareness of Erazer’s accessory products, including keyboards and other accessories, in the Danish market
About
Erazer is a dedicated gaming line and brand, owned and operated by Medion. Although it functions and is managed as an independent gaming brand, many of its quality standards and values are carried over from Medion to Erazer, such as high build quality, robust and durable materials, and long lifespan.
Erazer is known for its premium computers, including desktop units and laptops, and as part of its gaming line also offers accessories such as keyboards and headsets, with increased focus placed on their mechanical gaming keyboard in an influencer marketing campaign.
In collaboration with local relevant influencers and gaming content creators, we ran a short campaign and advertisement on YouTube, Twitch, Instagram, and YouTube, aimed at supporting the brand, the product, and raising awareness about the launch and increasing focus.
