Content creators highlights Medion

Introduction

For a short period, we have, in collaboration with Medion, worked to highlight and create awareness around Medion’s products with the help of local influencers and content creators, who were tasked with showcasing Medion gaming items and products. The campaign was launched using tools and methods such as stories on Instagram and TikTok, as well as posts and video content on Twitch and YouTube.

Strategy

• Highlight products from Medion’s product range, such as keyboards and mice, which have been specially designed for gaming in collaboration with local influencers and gaming content creators
• Develop and establish social media campaigns in cooperation with influencers and content creators that support Medion’s goals and vision
• Ensure professional presentation of Medion’s products as well as explain and communicate the benefits of Medion’s selected gaming keyboards

About

Medion is a recognized and well-established German tech brand that since the early 1980s has been one of the most preferred computer brands among workplaces, schools, and in the gaming industry. Medion’s product range includes everything from pre-built desktop computers and laptops for both hobby and professional purposes, as well as accessories such as computer mice and headsets.

For a short period, we have collaborated with Medion, where in cooperation with local influencers and gaming content creators we have focused on Medion’s keyboards. Together with influencers, we established an online campaign that was launched and published on social media platforms such as YouTube and Instagram.