Comprehensive marketing for Turtle Beach

Introduction

Following the acquisition and merger with Roccat, Turtle Beach aims to increase focus and visibility in Denmark and the rest of the Nordic countries, including Sweden and Norway, to position Turtle Beach as one of the leading gaming brands, with a focus on gaming products such as headsets, mice, keyboards, and simulator racing. In collaboration with PRFPS, we ensure that Turtle Beach gains more brand and product awareness, as well as launch campaigns and advertisements in cooperation with influencers, reviewers, and blogs that will highlight and review Turtle Beach, their products, and upcoming news.

PRFPS acts as a marketing partner in collaboration with Turtle Beach, responsible for identifying and contacting relevant influencers, content creators, blogs, and forums that can spotlight Turtle Beach’s quality and brand.

Strategy

• Present and introduce Turtle Beach and their products to targeted content creators, forums, and blogs in the Nordics
• Establish and create influencer marketing campaigns and advertisements in collaboration with local gaming influencers and relevant content creators
• Present products and upcoming news to a targeted audience and public
• Ensure that Turtle Beach gains more industry awareness, becomes relevant in the Danish gaming market, and is recognized as a respected gaming brand in the Danish region

About

Turtle Beach is an American gaming and tech brand that, since its inception in 1975, has developed computer equipment and products for enthusiasts. With over 50 years of experience and knowledge in the tech industry, Turtle Beach has become one of the most respected and recognized gaming brands in modern times and offers a broad product range and portfolio that includes popular categories such as mice, keyboards, mousepads, and equipment for simulator gaming.

Following the merger and acquisition of Roccat in 2019, Turtle Beach has set a goal to become a well-known gaming brand in the European and Nordic regions, similar to Roccat, which has been a strong and capable player with popular items such as the Kone mouse and the Vulcan keyboard, now being further developed under the Turtle Beach name.

PRFPS and the rest of the Ractic Group have acted as a strong marketing partner since 2022, assisting, advising, and ensuring that Turtle Beach is showcased and highlighted among gaming enthusiasts, as well as on relevant tech blogs, forums, and through influencers.

PRFPS continues to act as a partner in collaboration with other Nordic PR agencies to spread the message and awareness of Turtle Beach as a gaming brand.