AULA enters the Danish gaming market

Introduction

In collaboration with AULA, we are focusing on selected products, including keyboards and computer mice from their product range – specially developed for the gaming industry -, which are to be launched in Denmark and the nearby Nordic countries, in connection with an influencer marketing campaign as well as parallel assistance and guidance for establishing partnerships with local distributors that can strengthen AULA’s products in the Nordic countries.

Strategy

• Ensure that AULA and their products gain visibility, exposure, and attention in the Danish gaming market
• Special focus on their gaming items, including keyboard and computer mouse, which are intended to contribute to becoming the gamers’ preferred choice
• Launch a parallel influencer marketing campaign in
• collaboration with relevant gaming content creators to advertise and promote AULA’s products

About

AULA is a Chinese tech brand that specializes in designing, developing, and producing premium computer products, including mice and keyboards that are specially developed for the gaming industry and for gamers at all levels. With price ranges at all levels, AULA is a strong and capable player in the gaming market, as AULA manages to offer both keyboards and mice to meet all needs, preferences, and price points, making AULA a frequent choice for gamers around the world.

In collaboration with PRFPS and the rest of the team at Ractic Group, we have launched a campaign in cooperation with a handful of relevant influencers and gaming content creators, including YouTube entertainers and Twitch livestreamers, who have highlighted AULA’s products through methods such as video content, stories, posts, and mentions on livestreams.

We have utilized our strategic network to help strengthen AULA’s brand, products, and visibility in Denmark and the rest of the Nordic countries.